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economic materialism
:''This article addresses materialism in the economic sense of the word. For information on the philosophical and scientific meanings, see materialism.''
Materialism (''adj.'' materialistic) is the excessive desire to acquire and consume material goods. It is often bound up with a value system which regards social status as being determined by affluence (see conspicuous consumption) as well as the perception that happiness can be increased through buying, spending and accumulating material wealth. Positively, materialism might be considered a pragmatic form of enlightened self-interest based on a prudent understanding of the character of capitalist society. Negatively, it is considered a crass, if not false, value system induced by the spell of commodity fetishism and void of more noble and worthy values: ''all worths''. See ethics.
==Definition==
Consumer research typically looks at materialism in two ways. One as a collection of personality traits〔Belk, R.W. (1985). Trait aspects of living in the material world. ''Journal of Consumer Research, 12,'' 265-280.〕 and one as an enduring belief or value.〔Richins, M. L. & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. ''Journal of Consumer Research, 19,''303-316.〕
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